They will look at the top left, the middle, and almost at the bottom of the page. It is no coincidence that when people create websites, especially those that have advertisements, that these are the locations that you will typically find ads that people can click on. Let’s look at what heat map data can tell us above and beyond these three locations, and how you can use this to improve your website conversions.

How Heat Maps Help Us Make Money

There is a certain conditioning that people have gone through as a result of participating on the Internet, a conditioning that is reinforced by the positioning of advertisements on websites today. Before this began, however, when the testing actually started years ago, it was determined that people look at specific areas of a webpage regardless of where the advertisements happen to be. As mentioned before, the top left, the middle, and near the bottom are the three most popular locations, and from there people scan all over the webpage. This is why you will see the majority of all advertisements on the left side, and then subsequent links or advertisements from the top to the bottom in the middle. The more ads that you place in these locations, the more likely it is that you will make money because people will be curious and click on what they see. This could be anything from an ad to a link, but whatever is there, people will start from those positions and then move to the right of the page.

Other Places That People Look

As heat map data continue to funnel in, long after advertisements were used in those positions, it was clear that people scan headlines at the top of the page, especially a sales page, in order to ascertain what the pages about. Scanning from left to right, they will then move down, and then haphazardly throughout the entire website depending upon the images and text that is available. By positioning your advertisements, and links to your products and services in these areas, you will be able to make more money with the same amount of traffic.

Heat Maps – Why User Behavior On A Website Can Make You Money

When you think about your own behavior when you go to a website, there is probably a pattern that you follow every time. According to heat map information that has been presented over the years, almost everyone follows a similar pattern. It begins with looking at the top of the page, usually starting at the left side. People then scan from the top, down through the middle to the bottom, and then intermittently across different areas of the page. Here’s how you can use this information to generate income on the web.

Where Do Visitors Go With Their Eyes?

When people scan the pages that they find on the Internet, they will usually follow the patterns that are shown on heat maps. As mentioned above, they begin at the top of the page, and then scan down through the middle. If you look on most websites, especially those that are geared toward generating clicks for advertisements, most of the ads will be on the left side, at the top, and down the middle. People selling products will place links to what they want to sell in similar locations, showing that this information is not only correct, but profitable as well.

Structuring Your Site The Right Way

The first thing that you will want to do is put a small banner at the top of your website indicating what you are selling or the information that you have to offer. Second, you will want to place ads or links to products you want to sell at the top left and somewhere in the middle of the page. The content can wrap around that which is in the middle, providing useful information for the reader. It should be directly aligned with whatever you are selling, increasing your click through rate. This information from heat maps can be very valuable if you implement it the right way, helping you to make more money with your website every day.

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